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Book Review: Groundswell

Review Groundswell

Book Review: Groundswell – Final Overview

When I decided to review Groundswell, by Charlene Li and John Bernoff, for my Social Media Marketing course, I did so knowing that some of the content and thinking might be out-of-date.  The last update to the book was in 2011 and since then we’ve seen several key social media sites and networks rise to the top and other networks ...

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Review Groundswell

Book Review: Groundswell Chapters 6 to 10

Reading further into Groundswell by Charlene Li and Josh Bernoff, I delved into the subject of tapping into the Groundswell – the “social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations.” Getting past the definition, it’s essentially tapping into the public to achieve your marketing objectives. ...

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Review Groundswell

Book Review: Groundswell – Chapters 1 to 5

In May, my husband Frank and I enrolled ourselves into the online Social Media Marketing course offered by Toronto’s George Brown College. Part of the course is to read a book on social media and do a book report on it. I decided to review Groundswell: Winning in the World Transformed by Social Technologies by Forrester Research executives Charlene Li ...

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