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Book Review: Groundswell

Review Groundswell

Book Review: Groundswell Chapters 6 to 10

Reading further into Groundswell by Charlene Li and Josh Bernoff, I delved into the subject of tapping into the Groundswell – the “social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations.” Getting past the definition, it’s essentially tapping into the public to achieve your marketing objectives. ...

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