Food Tourism in Southern Ontario

Food Tourism in Southern Ontario

While many Torontonians and foreign visitors normally head to Niagara-on-the Lake and the surrounding wine region to immerse themselves in the culinary offerings southern Ontario has to offer, other areas such as Norfolk County offer a quieter, yet equally exciting food scene. Food tourism in southern Ontario is slowly flourishing, providing a great alternative for shopping and a new source ...

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Blog hop

How I Approach Blogging – Blog Hop

Like a snowball that picks up more snow as it rolls downhill, a blog hop (#Bloghop) is an online phenomenon where a blogger writes about the creative process behind their blog, and nominates three others to share their experiences and nominate others. I got blog hopped by my good friend, savvy digital expert and blogger extraordinaire, Christine Pantazis. She got ...

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Review Groundswell

Book Review: Groundswell Chapters 6 to 10

Reading further into Groundswell by Charlene Li and Josh Bernoff, I delved into the subject of tapping into the Groundswell – the “social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations.” Getting past the definition, it’s essentially tapping into the public to achieve your marketing objectives. ...

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Visit Kentucky

Visit Kentucky: Bourbon Country

It’s not often that I get to visit Kentucky… but when I do, I do it well! Jim Beam is one of my client’s brands. I handle public relations for Beam Suntory in Canada and am lucky to have an opportunity to work with some amazing brands, including this delicious-tasting bourbon. I recently had an opportunity to visit Kentucky and ...

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Taste of Burlington 2014

Taste of Burlington 2014: The Launch Party

The Taste of Burlington 2014, summer edition, is starting soon! Starting on July 20th and running through to August 3, 2014, it’s the food-lovers adventure in this lovely city just 30 to 40 minutes west of Toronto. I had the privilege of participating in the launch event on June 26th, as part of the local media and bloggers, helping promote ...

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