Holyrood Abbey ruins

Travel Photo: Holyrood Abbey Ruins

The romantic Holyrood Abbey ruins at Holyrood Palace in Edinburgh are a stark reminder that time and historic events can destroy the most beautiful buildings in the world. Holyrood Abbey’s name refers to “Holy Cross” as “rood” is an Old English word for “cross” – referring to the one Jesus was crucified upon. Founded in 1128 by King David I ...

Read More »
Food Tourism in Southern Ontario

Food Tourism in Southern Ontario

While many Torontonians and foreign visitors normally head to Niagara-on-the Lake and the surrounding wine region to immerse themselves in the culinary offerings southern Ontario has to offer, other areas such as Norfolk County offer a quieter, yet equally exciting food scene. Food tourism in southern Ontario is slowly flourishing, providing a great alternative for shopping and a new source ...

Read More »
Review Groundswell

Book Review: Groundswell – Final Overview

When I decided to review Groundswell, by Charlene Li and John Bernoff, for my Social Media Marketing course, I did so knowing that some of the content and thinking might be out-of-date.  The last update to the book was in 2011 and since then we’ve seen several key social media sites and networks rise to the top and other networks ...

Read More »
Blog hop

How I Approach Blogging – Blog Hop

Like a snowball that picks up more snow as it rolls downhill, a blog hop (#Bloghop) is an online phenomenon where a blogger writes about the creative process behind their blog, and nominates three others to share their experiences and nominate others. I got blog hopped by my good friend, savvy digital expert and blogger extraordinaire, Christine Pantazis. She got ...

Read More »
Review Groundswell

Book Review: Groundswell Chapters 6 to 10

Reading further into Groundswell by Charlene Li and Josh Bernoff, I delved into the subject of tapping into the Groundswell – the “social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations.” Getting past the definition, it’s essentially tapping into the public to achieve your marketing objectives. ...

Read More »
Visit Kentucky

Visit Kentucky: Bourbon Country

It’s not often that I get to visit Kentucky… but when I do, I do it well! Jim Beam is one of my client’s brands. I handle public relations for Beam Suntory in Canada and am lucky to have an opportunity to work with some amazing brands, including this delicious-tasting bourbon. I recently had an opportunity to visit Kentucky and ...

Read More »