Through my work at PraxisPR, I had the privilege of working as an advisor this year for the ShesConnected Conference 2011.
What a pleasure it was to participate during this day-and-a-half conference where 200 of the top, digitally-savvy Canadian women (mostly bloggers) had a chance to meet with others, network with several big brands, and learn from exciting panels on various topics relating to blogging.
Some of the key takeaways from this conference included:
- No matter how big or small your blog is, you can monetize it. Know the value of your blog and of yourself as a blogger and expert in your topic.
- It’s all about building relationships with other bloggers and with key contacts at brands – nothing happens overnight (unless you are lucky), so it’s vital to communicate on a regular basis about ideas. Some of them will come to fruition.
- Bloggers want to be compensated for their extended time on social media campaigns. As a PR professional, I should be advising my clients as to the reality of what compensation bloggers are seeking (how to include this in brand budgets) and how to best work with them.