Review Groundswell

Book Review: Groundswell – Final Overview

When I decided to review Groundswell, by Charlene Li and John Bernoff, for my Social Media Marketing course, I did so knowing that some of the content and thinking might be out-of-date.  The last update to the book was in 2011 and since then we’ve seen several key social media sites and networks rise to the top and other networks fade into the background. Part Three – The Key Groundswell Lessons for Companies & The ...

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Blog hop

How I Approach Blogging – Blog Hop

Like a snowball that picks up more snow as it rolls downhill, a blog hop (#Bloghop) is an online phenomenon where a blogger writes about the creative process behind their blog, and nominates three others to share their experiences and nominate others. I got blog hopped by my good friend, savvy digital expert and blogger extraordinaire, Christine Pantazis. She got blog hopped by another amazing blogger (who’s delving into the world of Dad blogging), Casey ...

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Review Groundswell

Book Review: Groundswell Chapters 6 to 10

Reading further into Groundswell by Charlene Li and Josh Bernoff, I delved into the subject of tapping into the Groundswell – the “social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations.” Getting past the definition, it’s essentially tapping into the public to achieve your marketing objectives. My previous post on Chapters 1 through 5 gave an overview of what the authors ...

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Visit Kentucky

Visit Kentucky: Bourbon Country

Jim Beam is one of my client’s brands. I do the public relations for Beam Suntory in Canada and am lucky to have an opportunity to work with some amazing brands, including this delicious-tasting bourbon. I recently had an opportunity to visit Kentucky and escort five Canadian spirits and travel writers to explore bourbon in this state, with a particular focus on award-winning Jim Beam and Knob Creek brands. I will leave the article writing ...

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