Home / Tag Archives: Social Media

Tag Archives: Social Media

Review Groundswell

Book Review: Groundswell – Final Overview

When I decided to review Groundswell, by Charlene Li and John Bernoff, for my Social Media Marketing course, I did so knowing that some of the content and thinking might be out-of-date.  The last update to the book was in 2011 and since then we’ve seen several key social media sites and networks rise to the top and other networks ...

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Blog hop

How I Approach Blogging – Blog Hop

Like a snowball that picks up more snow as it rolls downhill, a blog hop (#Bloghop) is an online phenomenon where a blogger writes about the creative process behind their blog, and nominates three others to share their experiences and nominate others. I got blog hopped by my good friend, savvy digital expert and blogger extraordinaire, Christine Pantazis. She got ...

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Review Groundswell

Book Review: Groundswell Chapters 6 to 10

Reading further into Groundswell by Charlene Li and Josh Bernoff, I delved into the subject of tapping into the Groundswell – the “social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations.” Getting past the definition, it’s essentially tapping into the public to achieve your marketing objectives. ...

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Tips for blog posts

How I find inspiration: tips for blog posts

Mastering blogging is sometimes not easy to achieve, although there are many out there who claim to have found the magic formula for excellent blog posts. They often share their tips for blog posts that draw numerous pageviews and shares. Despite blogging for the past few years, I continue to grow as a writer, blogger and photographer while at the ...

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